A Bid For Sanity In Transportation
There's a better way than endless RFPs and mini-bids to thrive in unstable transportation markets.
15 September 2021 // In a world where shipping capacity and prices keep changing, customers are relying more and more on “mini bids.” We don’t have to tell readers how volatile supply chains have become due to continuing COVID-19 disruptions. Shortages have hit everything from components to shipping containers, ocean sailings and cargo flights. What’s a buyer to do?
According to a recent Journal of Commerce report, they’re turning to “mini-bids” to help them procure tough lanes—or even large portions of their networks. “Shippers are taking a snapshot of their business every couple of weeks or months,” Ben Cubitt, Transplace senior VP of supply chain and transportation, told the Journal. He added: “Both carriers and shippers thoroughly dislike the process. They aren’t thinking this is a great new tool or a best practice.”
At their worst, mini bids suck up shipper resources, and they can create what the Journal refers to as carrier “bid fatigue.” “What we’re seeing in this market is lower bid participation,” Cubitt observed. “Instead of getting 90 percent of the carriers you RFQ [request for quote] to respond, you may get 50 to 60 percent. Instead of 14 bids per lane, you may get six bids for lane. And even with mini-bids … we’re seeing carriers that are awarded lanes may give a number of those lanes back.” In some cases, those carriers also respond with higher prices than those originally in place.
There’s a better way for shippers than being at the mercy of carriers’ infrastructure: At Morgan, we’ve helped clients implement “custom tailored” networks. Instead of solving for individual transactions, we analyze a customer’s entire network, looking for segments where volume and frequency allow us to deploy personalized solutions. These could take the form of dedicated transportation, turnkey partner resources—and, yes, even some third-party carrier lanes.
This network approach doesn’t eliminate all need for ad hoc procurement. It does, however, provide a lot more operations flexibility and price protection. For instance, a custom-tailored network has greater cushion to absorb daily changes in the flow go goods, variations in volume and lane-level cost shifts. The network concept is strategic in nature and is built for long term stability.
Technology also plays a key role making responsive supply chains run efficiently. When you can see your goods and orchestrate actions across suppliers, it’s easier to create efficient hand-offs between strategic partners and take full advantage of the core competencies of each supplier.
We’re experts at designing network experiences for some of the world’s most successful and demanding manufacturing supply chains, including two of Gartner’s 2021 Supply Chain Top 25. If you’re ready to swear off mini-bid madness and tailor your operations as a network instead of just a collection of transactions, let’s talk.
Heard On The Dock
“Shippers are taking a snapshot of their business every couple of weeks or months,” and bidding it out. “Both carriers and shippers thoroughly dislike the process.”
-- Ben Cubitt, Senior VP, Supply Chain and Transportation, Transplace
While You Were Shipping…
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